Madeline K. Aufseeser

CEO, Co-Founder and Director

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Recognized by as one of the top innovators shaping the future of banking.

Maddy Aufseeser provides significant domain expertise to Tender Armor, with over 30 years in the financial services and payment industry, she is able to leverage her knowledge, network and leadership skills to build, promote, and inspire the organization.

Prior to starting Tender Armor, Ms. Aufseeser served as a senior analyst with Aite Group (a leading FI research and advisory firm).  Her area of coverage included; prepaid, credit and debit card issuing, marketing and processing, as well as loyalty marketing and incentives. She has advised senior leadership teams and staff at a long list of Fortune 500 companies in the financial sector.

In addition to domain expertise, Ms. Aufseeser brings to Tender Armor experience in business strategy, product management and marketing in the payment sector. As an established thought leader in the payments industry, Ms. Aufseeser regularly speaks at numerous industry events which have included: Money 2020, Paythink, Prepaid Expo, Card Forum, and NBPCA’s Power of Prepaid. She has been extensively quoted in the mainstream press, including The Associated Press, Bloomberg, CNN Money, The New York Times, Reuters, and The Wall Street Journal, as well as bank trade publications, such as American Banker and PayBefore.

Prior to joining Aite Group, Ms. Aufseeser served as a lead strategist and product owner for prepaid products at FIS,  senior vice president of products at First Data Corporation, vice president of marketing operations at First Union (now a Wells Fargo company), and worked with MasterCard International and the Bank of New York.

Ms. Aufseeser received a B.S. in Business Administration from American University and has completed Northwestern University’s Kellogg School of Management’s Executive Leadership Program.