Lillie Platko

Marketing Strategist

email_ linkedin

Ms. Platko is the Founder & President of Watch Hill Consulting, where she specializes in financial services and payments strategy.  She has a long track record of transforming businesses and driving growth.  Prior to founding Watch Hill Consulting Ms. Platko was Group Head, US Debit at MasterCard.  In that role she transformed the business, created a sustainable competitive advantage and delivered consistent year over year double-digit revenue growth.  Ms. Platko led the development and implementation of MasterCard’s competitive response strategy addressing federal regulations, competitive threats, emerging technologies including EMV and changing consumer behavior.  During her tenure at MasterCard she also streamlined and modernized the product suite, launched new operating rules and developed new products and services.
Before MasterCard Ms. Platko was at JPMorgan Chase where she held multiple management positions in the retail bank.  Positions included Small Business Customer Acquisition where she successfully reversed a multi-year portfolio decline delivering year over year growth and Retail Bank Channel Management where she substantially increased the reach of the branch and ATM channels.  Ms. Platko has an undergraduate degree from Cornell University and an MBA from The Wharton School of Business.